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Google Ads · May 14, 2026 ·7 分钟

Where 40% of Google Ads Budgets Quietly Disappear

A walkthrough of the search-term, match-type, and conversion-tracking leaks that drain Google Ads accounts before a single sale happens.

Most Google Ads accounts are not under-performing — they are over-spending on the wrong clicks.

Leak 1: Broad match without negatives

Broad match is fine if you feed it a real negative list and watch the search-terms report weekly.

Leak 2: Conversion tracking that lies

Fix mis-configured conversions before you touch bids.

Leak 3: Bidding to the wrong signal

Switch to value-based bidding and feed real revenue back into the platform.

The fast diagnostic

Drop 90 days of search terms into an AI model and bucket by buyer intent.