Facebook Ads · May 28, 2026 ·6 分钟

The 3-Layer Facebook Ads Framework That Fixed My ROAS

Most Facebook ad accounts fail at the structure level, not the creative level. Here is the account architecture I use to scale profitably.

If your Facebook ads were working last year and stopped this year, the problem is almost never your creative — it is your account structure.

Layer 1: Testing campaigns

Small budgets, broad targeting, one question per ad set: does this hook stop the scroll? Optimize for the leading indicator, not purchases.

Proven creative graduates here. Do not poison the learning with untested creative.

Winners get budget. Losers get archived. Nothing in between.

Warm traffic is the cheapest money on the platform, and almost everyone under-invests.

A weekly AI pass clusters winning creative by message angle — patterns a dashboard-stare misses.